IT ALL STARTS WITH AN IDEA.

Experience Design: The challenge was to revive an uneventful annual retail staff event and make it travel to five states and two countries with the ease of a "fold-up toothbrush." As Creative Director, I conceived and directed "The Full Story"—a truly interactive and immersive multi-sensory roadshow. This adaptable design translated five distinct brand narratives into one super-connected and engaging evening, successfully reigniting excitement and boosting product understanding across their entire retail network.

Collaboration: JMW