IT ALL STARTS WITH AN IDEA.

Experience Design: The core idea for Telstra’s "Play Smart" campaign was to use the power of sport to teach cyber safety. As Creative Director, I designed an integrated CSR initiative for 12–16 year-olds, partnering with PROJECT ROCKIT and sporting legends like Cameron Smith. The clinics seamlessly blended physical sports sessions with essential digital education workshops, creating a safe, high-engagement environment that delivered crucial awareness and skills to kids and parents about the dangers and positives of being online.

Collaboration: JMW