IT ALL STARTS WITH AN IDEA.

Experience Design: This world-first idea proves that great ideas always find a home. I conceived the SlideLiner….a sideways rolling "couch-coaster" for rugby union fans. When the idea was later pitched to and commissioned by Samsung, I helped lead the initial creative concept development phase. The end result became a globally recognised experiential activation for the Curved UHDTV range, winning Cannes Lions Silver and 2x Bronze and driving $101M in earned media and 7.5% market share growth at a time of declining sales.

Collaboration: Traffik