IT ALL STARTS WITH AN IDEA.

Experience Design: For the Volkswagen Amarok, I developed the high-octane 'Mud, Sweat and Gears' activation in Werribee, VIC. As Creative Director, I designed a visceral test of skill across a premier 4WD track, creating a fully immersive, hands-on experience. We provided the canvas of mud and the tools of the trade, turning a product activation into a conquest for every participant, ensuring the Amarok's rugged capability was experienced, not just seen..

Collaboration: JMW