PWR PAX weekend pop-up

IT ALL STARTS WITH AN IDEA.

Experience Design: As Freelance Creative Director, I conceptualised and directed the PWR PAX weekend pop-up in Melbourne's CBD. The core idea was to perfectly cook a full-spectrum experience for over 1,000 esports fans and aspiring creators. The experience included masterclasses, interactive gaming pods, and exclusive VIP parties, successfully cementing PWR's reputation as a gaming industry leader and generating massive social content.

Collaboration: KOJO

Esports Youth Brand Activation Design for PWR PAX by Freelance Creative Director Nick Blair.
Esports Youth Brand Activation Design for PWR PAX by Freelance Creative Director Nick Blair.
Esports Youth Brand Activation Design for PWR PAX by Freelance Creative Director Nick Blair.
Esports Youth Brand Activation Design for PWR PAX by Freelance Creative Director Nick Blair.
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