IT ALL STARTS WITH AN IDEA.

Experience Design: For the Meta Festival in Sydney, my role as Freelance Creative Director was to craft the dedicated Samsung Creators Lounge. The core idea was to build an immersive, hands-on environment showcasing Samsung’s latest devices, from phones to sound and AI capabilities. I designed a space where creators and industry leaders could immediately experience how Samsung products integrate with the future of content, successfully weaving the brand into the festival's high-energy narrative and driving deep product engagement.

Collaboration: OFE