IT ALL STARTS WITH AN IDEA.

Experience Design: To efficiently launch the S10 and future devices, I helped design and direct the "Infinite Experience". As Creative Director, the core idea was a 100% reusable, shape shifting platform. A physical design solution that cut costs and waste. This adaptable, maze-like structure consistently drew audiences into immersive demonstrations, significantly increasing product engagement and brand dwell time across multiple launch cycles.

Collaboration: JMW