Every year, Luxottica holds an event to get their retail staff excited about the new season’s ranges of sunglasses. The event, however, had become more and more….uneventful.
The idea needed to travel like the wind - five states and two countries in as many days. Whatever we built needed to transport like a fold-up toothbrush.
Say hello to THE FULL STORY - a truly interactive and immersive multi-sensory experience that translated 5 different brand stories into a single engaging and super connected evening.