A mud-sliding, sweat-breaking, gear-shifting series of speed tests, 4WD terrain and technical challenges in the Volkswagen Amarok. The challenge took place at one of the toughest 4WD tracks in Victoria with the course designed by Australia’s leading 4x4 expert Pat Callinan. We provided the mud and the gear, all contestants needed to bring was a mate and the sweat.
Teams were scored on their 4×4 skills and the four winning teams overall were picked to represent Australia and take on the world at The Spirit of Africa – The Ultimate Test Drive.
In 2014 Adshel supported Brainwave as part of their Creative Challenge. Brainwave is an amazing organisation that supports the care of children with neurological disorders and their families. 100 creatives had one hour to deliver on the brief: use Adshel infrastructure to encourage donations and raise the awareness of Brainwave.
The winning idea was to create an interactive billboard game that is engaging for people of all ages, while highlighting what the charity does and taking donations. To be rolled out in 2014.