A mud-sliding, sweat-breaking, gear-shifting series of speed tests, 4WD terrain and technical challenges in the Volkswagen Amarok. The challenge took place at one of the toughest 4WD tracks in Victoria with the course designed by Australia’s leading 4x4 expert Pat Callinan. We provided the mud and the gear, all contestants needed to bring was a mate and the sweat.
Teams were scored on their 4×4 skills and the four winning teams overall were picked to represent Australia and take on the world at The Spirit of Africa – The Ultimate Test Drive.
In 2014 Adshel supported Brainwave as part of their Creative Challenge. Brainwave is an amazing organisation that supports the care of children with neurological disorders and their families. 100 creatives had one hour to deliver on the brief: use Adshel infrastructure to encourage donations and raise the awareness of Brainwave.
The winning idea was to create an interactive billboard game that is engaging for people of all ages, while highlighting what the charity does and taking donations. To be rolled out in 2014.
The brief was to help launch the new Upper Crust Pizza range as something “a little more special”.
It all started with the collection of old bikes, doors, lights and photo frames, which were bent, welded and drilled together to form a nine-person Upper Crusted mobile pizza table. This process was captured by MTV and crafted into a music video.
The Bicycle Banquet toured around Australia sampling and Upper Crusting people’s everyday lives. We then asked people via their social networks to share their experience and nominate friends for a special seat at one of our massive 100 person banquet tables in Melbourne and Sydney.
Upper Crust Pizza sales doubled as a result of the campaign and a new phrase was added to the vernacular of Australian pizza lovers - Upper Crusting.
NSW Lotteries has a proud history with the Sydney Opera House, which dates back to 1957 when tickets in the first Opera House Lottery draw went on sale to fund construction.
To celebrate Oz Lotto’s 20th birthday, we created an experience that brought together two of the most iconic symbols on Australia Day - the beach and The Sydney Opera House. A first of its kind with 40 tonnes of sand to create a beach at The Sydney Opera House. What ensued was a beach birthday party on our ‘Ozstralia Beach’ with 15,000 people attending. National coverage was gained on TV channels with Channel 9 & SBS live crosses.