Mud splattered, engines roared, and adrenaline surged as Jack Morton Australia presented a visceral test of skill in the Volkswagen Amarok. Across the unforgiving landscape of one of Victoria's premier 4WD tracks, designed by the expert hand of Pat Callinan, teams faced a relentless assault of speed tests and technical obstacles. We provided the canvas of mud and the tools of the trade; participants brought their grit, their mates, and the burning desire to conquer.
The reward for mastering this demanding terrain? The chance to represent Australia on the world stage at The Spirit of Africa – The Ultimate Test Drive, earned by the top four teams who demonstrated exceptional 4x4 command.
Client: Jack Morton Australia
Every year, Luxottica holds an event to get their retail staff excited about the new season’s ranges of sunglasses. The event, however, had become more and more….uneventful.
The idea needed to travel like the wind - five states and two countries in as many days. Whatever we built needed to transport like a fold-up toothbrush.
Say hello to THE FULL STORY - a truly interactive and immersive multi-sensory experience that translated 5 different brand stories into a single engaging and super connected evening.
Client: Jack Morton Australia
Jack Morton Australia proudly supported Mental Health Awareness Month with Balance Your Inner Orange – a campaign rooted in the optimism, energy, and creativity the colour and fruit represent.
This initiative used "orange" as a visual metaphor for our mental state. A vibrant orange signifies balance; a dull one, a need for attention. Balance Your Inner Orange was our proactive step towards empowering our team with tools to cultivate and maintain their mental well-being.
In 2014 Adshel supported Brainwave as part of their Creative Challenge. Brainwave is an amazing organisation that supports the care of children with neurological disorders and their families. 100 creatives had one hour to deliver on the brief: use Adshel infrastructure to encourage donations and raise the awareness of Brainwave.
The winning idea was to create an interactive billboard game that is engaging for people of all ages, while highlighting what the charity does and taking donations. To be rolled out in 2014.
