Retailers on George Street needed a but of a leg up due to continued light-rail work during the peak Christmas shopping period. Let's face it, a construction zone isn't the most inspiring place to shop. George Street was completely transformed into a revitalised space proving that Christmas was still As Magical As Ever in the city. We brought the retailers out onto the street through entertainment, gift suggestions and a bespoke retailer space. The experience lasted for 40 days and nights and helped turned those retailer frowns upside down.